The idea is to bring the film to the audience’s attention and make sure it has a life before it is shown in cinemas.
Edward Royzman, a psychology professor at the University of Pennsylvania, asks me to list four qualities on a piece of paper: physical attractiveness, income, kindness, and fidelity.
Tinder offers a one-sentence tagline and a selection of five photos, including the all-important first photo, or “calling card,” as the writer Amanda Lewis put it.
She points out a few other tips in her “Tinder glossary:” “Most players reflexively swipe left [reject] at the sight of a toddler or baby,” but posing with your adorable Lab can be an “effective misdirection.” And then there’s the iron law that “95 percent of players who choose a calling card that does not include a clear shot of their face are unattractive.”It’s not the first time in history that a face plays such an important role in one’s fate.
Shooting right now Tokyo, Berlin, London, New-York, Montréal and Paris : FASHION GEEK by Maryam GOORMAGHTIGH coproduced by a_BAHN, ARTE and TARANTULA.