By now, we all know and love Dollar Shave Club's marketing and its value proposition is no exception.
In this example, the cheeky brand does an impressive job of highlighting value and benefits instead of features while also incorporating its biggest selling point -- price.
Though a bit hidden, Duck Duck Go has one of the most effective value propositions on our list because it actually tells you what it -- it doesn't track or share your personal information.
Its APIs and tools are comprehensive, state-of-the-art, and trustworthy for businesses that demand nothing less.
This statement is also aided cleverly by the image of two cell phones, each highlighting a different, well-known Stripe customer. That's all that Mail Chimp needs to tell you what its brand is all about. Use its service and you will send better email -- no ifs or buts.
In this witty example, Apple emphasizes how lightweight its product is (its biggest differentiator), while also speaking to how advanced its technology is.
That Apple...always "light years ahead" If you're familiar with it, you know Vimeo positions itself as a higher-quality, more sophisticated You Tube, and their value proposition makes this very clear.
In this value proposition, Pagely addresses two of the biggest pain points of businesses with a Word Press website (scalability and security), while also enlisting social proof to give the company credibility right off the bat.