Interest in the partners of footballers dates back at least to the late 1950s when the long-serving England captain Billy Wright married the singer Joy Beverley.
By the late 1960s, then-captain Bobby Moore (1941–93) and his first wife Tina had become regarded as a stylish and "golden" couple.
Unfortunately that is what is influencing a lot of footballers' decisions.
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Reflecting on sunglasses as an accessory, Sunday Times Style's senior fashion writer Colin Mc Dowell suggested that, whereas women had been sure that the poise of Jacqueline Kennedy (1929–94) and Audrey Hepburn (1929–93), style icons of the mid-20th century, had been due to their shading their eyes, "Wags ...
far from using dark glasses to encourage others to leave them alone, treat them as a weapon to attract and excite the paparazzi".
If I heard of anyone doing that, I'd tell them to get a grip".
Sunday Times columnist India Knight observed, while waiting in an airport queue, that "it's as if a low-level wannabe footballer's wife vibe that is neither aesthetically pleasing nor edifying has become the norm ... Among other features, Knight identified "enough pink glitter to satisfy the girliest of five-year-olds", massive handbags and huge designer sunglasses.
Mrs Beckham's tongue, for one thing, has previously run away with itself."), although in such usage "girlfriend" (or "wife") could be interpreted as further denotative specification within the set of people fitting both the denotation and the connotation of "WAG", and increasingly in non-footballing contexts: for example, the first wife of comedian Peter Cook (1937–95) was described as a "Sixties Wag" One can also be "Wagged" This type of acronym is of long standing in British English.